Ensure Your Hired SEO Company Knows What’s Changing in SEO in 2016

There has been a seismic shift in the way SEO policies have transformed themselves during the last few years and this trend is expected to continue during 2016.

It seems as if the term “out with the old and in with the new” is set to dominate search engine optimisation policies during the coming year. What may have defined an SEO company in Leicester a few years back could very well be outdated at the present. What can we expect to see in the coming months?

Less Focus on Keywords

One of the tried-and-true rules of SEO was that keywords needed to be heavily included within the context of a page. This primarily arose from the fact that Google algorithms had difficulty determining content alone. While embedding keywords is still important, many feel as if the frequency can now be lessened.

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