Online marketing is in part made possible by SEO. Search engine optimisation of websites allows increased rankings. Having a company website is good and all but if it appears among the last results on a search engine, it won’t do much for you. A high organic ranking in search engine results puts you in a position of power when it comes to user preferences.
Studies show that a majority of users, over 60%, click on the results that appear on the first pages of search engines. Various factors have a bearing in the ranking of websites online. Before you hire an SEO agency in Leicester, United Kingdom, to provide the services you need, you must understand what these factors are. A Rank Correlation study is something that will help you get the information you need.