To many small businesses, branding might seem unimportant. After all, having a recognizable name isn’t such a big deal in smaller towns where moving your product is easy, or in monopolies where people will actively seek out as much competition as possible. Nevertheless, it is vital to any small business looking to stay one step ahead of its competition. In the era of digital marketing, web design is where a brand starts.
It’s worth hiring a web designer no matter the nature of your business, as long as you intend to have a web presence. A web designer can collaborate with the artists, PR experts, and other key personnel who are already a part of your business. Your web designer may not decide upon every aspect of your marketing, but they should be aware of your logo, your offline branding, and anything else of that nature.
This is because cohesion will strengthen your brand more than anyone else. A web designer who knows what you want, or better knows who you already are, will provide much more from each impression than a web designer who is told to simply design a website. First impressions are everything, and a cohesive brand will carry them forward from the Internet to the point of sale.