SEO or Search Engine Optimisation is the cheapest and fastest way to get more people to visit your website. Essentially, you are making sure that when people search on Google for something related to your business field, that you are near the top of Google’s list of recommended pages. Being near the top will mean that you are far more likely to be chosen by the client and therefore far more likely to make a sale.
There are a few steps in order to get SEO to work for you and these are explained below;
1. Firstly, research the commonly used search terms related to your expertise.
2. Make sure that these commonly used words and terms are included on the parts of you website that you want noticed most. This may mean a small amount of re-wording to some sentences.
3. Other web pages who rate your content will ‘link’ to your web site; these links prove to Google that you are trusted and well received.
4. In return to seeing these links and what they mean, Google will bump you up the list so that you are closer to the top when your business topic is searched.
To most people SEO is a daunting task and this is why there are companies out there to help get the ball rolling. It is a fantastic tool to utilise and in turn, gain more traffic to your website.