The numerous algorithm changes Google have made in the past few years tell businesses everywhere to begin focusing on their users before anything else—a message that many SEO professionals had ignored long ago. Now, it’s not enough that web pages are optimised and designed for search engine crawlers, they have to provide a pleasant user experience as well.
The improvements that Google made only shows that the search engine giant is now favouring and rewarding websites designed for optimal user experience, or UX. In turn, designing for great UX often leads to an improved SEO for a website, but only if done the right way. You may take both UX and SEO in consideration when designing a website for your business, but remember to focus on the users above all.