Not a day goes by in Leicester without someone sharing a story via social media. In fact, social media usage is so ingrained in local life that Leicester City was the top of the Sports Social Media Index in 2014. If your business isn’t yet using sites like LinkedIn, Facebook, and Twitter to enhance its public profile, now’s the time to start doing so.
Finding the Right Platform to Promote Your Business
Nearly 80% of customers feel more inclined to use a product or service in the future because of the company’s social media presence, but which website should your firm be targeting? Consider who your customers are and which websites are more likely to influence them. For young adults, this usually means Twitter or Facebook, whereas more business-minded customers would turn to LinkedIn. SEO agencies have a good grasp of which sites work best for particular niches.
Using Sites to Your Advantage
Social media platforms is free, but that doesn’t always mean it’s a walk in the park. Tactics like posting inspirational quotes, publicly answering consumer feedback or queries, and offering advice to followers are great ways to broaden your profile.
Working Your Way through the Social Media Minefield
Still not sure which website or approach is best for you? Working with an SEO consultancy firm can save you a lot of time and money by allowing you to use a market research-backed approach immediately. With the right approach, it’s possible to use social media as part of your company’s SEO plan with the end result of many new customers.